Most board packs are an act of defence.
Forty pages. Every number finance could find. Included in case someone asks.
The result is the opposite of the intention: a board that trusts none of it, because nobody can see what actually matters. Volume isn't rigour. It's where the signal goes to hide.
I have built board packs across pharma, FMCG and financial services, and the best ones share one trait: they got shorter, not longer. A board doesn't want all your numbers. It wants the few that change a decision.
Here are the five moves that get you there.
Move 1: Fewer numbers, not more
If everything is a KPI, nothing is. A working board pack runs on a handful of numbers - the ones that actually move the business - and cuts the rest without apology.
The test for the cull is simple and slightly brutal: go through your last pack and mark every number that changed a decision in the meeting. For most businesses the honest count is three or four, out of forty. Those three or four are your pack. The rest is an appendix at best.
Move 2: Lead, not just lag
Most board packs are a rear-view mirror - revenue that already happened, costs already spent, a quarter already gone. All lag.
Add the few indicators that tell you what's coming: pipeline coverage, order intake, cash runway, hiring against plan. A board that only sees the past can only ever react.
By the time you understand last month, you're already halfway through this month.
Move 3: One owner per number
Every KPI has a name attached - or it is nobody's job to move it.
This is the move boards resist least and forget fastest. A number without an owner is a spectator sport; everyone watches it go down. A number with a name on it gets a plan attached the moment it wobbles, because someone in the room will be asked about it next month, by name.
Move 4: Tie each number to a decision
For every metric, one question: if this number moved sharply, what would we do differently?
If the honest answer is "nothing", it isn't a KPI. It's noise with a chart. Keep only the numbers wired to an action - and you will find that this single filter does most of Move 1's cutting for you.
Move 5: Trend, not snapshot
A number without its direction is half a story. Revenue of £480K means one thing on the way up and something entirely different on the way down.
Show every KPI with its trend - versus last month, versus plan, versus last year where it matters. Same numbers, same order, same format, every meeting. Boards trust a finance team that shows the few right numbers the same way, every time.
Consistency is credibility.
What this does to the meeting
The pack diet changes the room more than the paper. When forty numbers become eight with owners and trends, the meeting stops being a comprehension exercise and becomes a decision meeting - which is the only thing a board is actually for.
It also changes something for the finance team: presenting eight trusted numbers is a stronger position than defending forty doubted ones. This pairs with the wider discipline of forecast accuracy - trusted numbers, few enough to hold.
Key takeaway: Put your board pack on a diet: a handful of KPIs, each with an owner, a trend, and a decision it is wired to - presented the same way every meeting. Fewer numbers is not less rigour. It is where the rigour finally shows.
How many of the numbers in your last board pack actually changed a decision?
